Thank you for the survey responses. Very helpful. Very insightful.
We gained some valuable suggestions. We also confirmed we have what the politicians call a mandate. It is clear the respondents are committed to this movement -- and strongly approve of the work of the staff.
QUESTIONS 1 and 8: HOW DID YOU LEARN OF LOYAL 9? HOW DO YOU SHARE?
Word of mouth. Word of mouth. Word of mouth. Spreading the cause by word of mouth trumped all of the other means combined. That's the amazing thing. This project is spreading as originally envisioned: empowered people telling their friends.
On the other hand, since we live in a social media world, we need to figure out how to tap into that power to grow even faster. Any advice out there from you techies, young'ns, or other social-media savvy members? As we amass more supporting members and accrue a larger operating budget, one of the next uses of that money will be to bring in an expert to help spread the word at ever increasing speeds.
QUESTIONS 2 and 3: RELEVANCE OF THE LEGISLATIVE CAMPAIGNS AND PARTICIPATION IN THEM
An interesting dichotomy here. Sixty percent of respondents indicated they "usually agree" with the L9 Staff take, and an additional thirty-four percent "often agree." The numbers reverse, though, on the participation, with sixty percent participating in the campaigns just sometimes. This seems to indicate a membership that is involved, but not obsessed, and it highlights how busy we all are in this day and age. Of course, the whole vision of Loyal 9 is to take civic participation down to a process that takes mere minutes, and we don't see that it can be cut any shorter.
One interesting insight here from a member was the observation that our letters to the legislators were often more combative or threatening than they needed to be. This member reminded us that the logic spoke for itself.
QUESTIONS 4 and 5: BEST TIME FOR AND IDEAL AMOUNT OF CONTACT
Eighty percent of respondents prefer weekdays (day or evening) to our previously more-common, Sunday morning content. We made sure to send out survey both Sunday and weekday to makes sure the results weren't skewed by the time we sent it. We will still continue launching on Sundays, sometimes, but will skew more toward midweek.
We were happy to see members confirm they receive the right amount of contact and content (over ninety percent) because we have always striven for worthwhile content -- we never want to be spam -- but we also are happy there wasn't a call for more; we need to sleep.
QUESTION 6: WEBSITE CONTENT
It seems Loyal 9's website is used as a smorgasbord, each person coming for what he or she needs; almost all features garnered the same amount of support. The thing we staffers most enjoy is the Quote of the Day, getting pumped up by the words of wisdom and reminders from the past (and present) of what this is about. The thing that leaves us the most depressed is compiling the Newswire collection. It is a daily reminder of the screwed up world we live in -- this is good, though, as it reminds us to stay vigilant in the fight.
QUESTION 7: HOW SHOULD LOYAL 9 OPERATIONS BE SUPPORTED?
We definitely hoped for a certain answer on this one. We got it and are grateful for that. At a 4 to 1 margin, responding members validated the membership-support model, indicating the 3 dollar fee was fair, or even a bargain. Despite the "bargain" responses, no, there will be no price increase. The remaining 20 percent were divided between calls for ads, partnerships, or no money involved at all.
We hoped for this strong support. Surely, we could spread this faster and save the burden on each of us if we turned this over to ads, but from the beginning, we have clung fiercely to independence, avoiding the selling out that seems to have befallen other organizations getting in bed with others, and we have vehemently avoided the clutter, cookies, and conforming that come with ads. Samuel Adams and erectile dysfunction ads do not belong on the same page.
In addition to the answers to the questions listed above, we had several insights, suggestions, and questions for going forward. These will be shared in a future essay.
Keep up the fight -- er, or more gently:
keep the cause alive!
The L9 staff
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